Coca-Cola Times Square Sign

The world’s first and largest three-dimensional robotic sign belongs to Coca-Cola, recipient of two Guinness World Records and an SXSW Interactive Innovation Gold Award, and unveiled in Times Square in 2018. Installed on an exterior wall adjoining guest rooms of the Renaissance New York Times Square Hotel, operation of the sign created the potential for disruptive noise and vibration to hotel guests. Over the course of nearly four years, AKRF performed noise and vibration testing; established project goals; recommended effective vibration isolation, including redesign of the attachment system; and conducted construction progress inspections. AKRF is proud to have helped Coca-Cola bring its latest signature marketing achievement to fruition through thoughtful acoustical design.


Coca-Cola was awarded two Guinness World records for the new sign: first 3D robotic billboard and largest 3D robotic billboard.

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